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[ E-mail Marketing ]
Goal
Send announcements, sales offers, and newsletters by e-mail and track the effectiveness of the campaign.
Problem
  Direct mail through the post is expensive
  It can be time consuming to collect e-mail addresses for your contacts and enter them in a database and keep them up to date
  You use a lot of your company's IT resources to send bulk e-mails from your e-mail system
  How do you keep track of demographic trends in your list of contacts and track who reads and takes action on your offers?
Solution
  E-mail marketing costs are much cheaper than any other mass media method
  The collection, verification, updating and maintenance of your lists can be automated
  Personalize your messages to the individual or target demographic groups within your list with different campaigns
  With our software solution, track who opens your mails, deletes them, and what links they click
 related links
White paper "Optimize your Email marketing campaign"
Glossary: electronic newsletter
Copyright 2004 A Rond
The Company Services E-business Solutions Portfolio Resources