| [ Glossary ] |
 |
|
|
B
C
D
E
F
G
H
I
K
M
N
O
P
R
S
T
U
W
|
|
|
|
Banner
A graphic, usually rectangular, used on a web page
for promotions or advertisements (also see rich media banners)
Browser
A software program that runs on a computer and displays the contents of files located on the
Internet. Examples are Microsoft Internet Explorer, Netscape, Mozilla, and Opera |
|
|
^ go to top
|
|
|
|
Cache
Place on a computer where information is stored temporarily in memory for quick access
Cookie
a text file given to a Web Browser by a Web Server. The file is then read by the server each time
the browser requests a page from the server
Cookies might contain information that can customize an experience on a web site such as login or
registration information, online "shopping cart" information, user preferences, etc.
Content Management System (CMS)
System used to manage the content of a web site. It typically consists of two elements: the
content management application (CMA) and the content delivery application (CDA) |
|
|
^ go to top
|
|
|
|
Database
A computer program that allows you to store large amounts of information in a logical, ordered
fashion for efficient retrieval
DNS - Domain Name System
A system that assigns names (like www.arond.ro) to numerical addresses (IP addresses like 206.132.96.20)
for computers on the Internet.
The IP address is a number that every computer and server has to identify each other on the
Internet. Humans, however, have a much easier time remembering names than numbers. So, naming
your website something memorable, preferably a term that matches your branding is very important.
Download
To receive programs, text or images from a computer to the one you are using
Dynamic page content
A dynamic Web page is a template that displays specific information in response to queries. Most of
the page content comes from the database connected to the Web site. Visitors love them since
they get quick access to the information they want. These sites are easy for webmasters to
update: as product offerings or prices change, just edit your database instead of hundreds of
individual Web pages |
|
|
^ go to top
|
|
|
|
e-business (Electronic Business)
The conduct of business on the Internet. It is a more generic term than eCommerce because it refers to not only
buying and selling but also servicing customers and collaborating with business partners
e-card
A postcard, sent by means of the Internet, usually through email
e-commerce
The process of buying and selling of goods and services on the Internet, especially the World Wide Web. In
practice, this term and a newer term, e-business, are often used interchangeably
electronic newsletter
An e-mail with text and possibly some graphics sent to a list of recipients who have subscribed to receive
regular updates of news or information from an organization. Often used to capture Web site visitors email
addresses, they can also be used to keep in touch with existing customers, or simply as a means
of distributing new information product
e-mail
Electronic mail. A technology that allows users to send short messages to each other over a computer
network. Internet e-mail addresses usually take the form: username@domain-name.com. The domain name
is the site where the users' account is located, and the username is the specific identity of the
user at that site
Email Marketing Campaign
Coordinated email marketing messages delivered at intervals and with an overall objective in mind |
|
|
^ go to top
|
|
|
|
Flash
A program that can be added to a browser to view and interact with animations, video and sound on web
pages |
|
|
^ go to top
|
|
|
|
graphical user interface (GUI)
An interface to a computer system that uses graphics (rather than only text). An example
is the Windows™ operating system screens |
|
|
^ go to top
|
|
|
|
home page
The first, or main, page of a web site or the start page that loads when you open your web browser
host
The dedicated computer, or server, where the files of a website are stored and accessed from a remote computer
(also called the client)
HTML (HyperText Markup Language)
A computer programming language used to define web pages. A document for the World Wide Web
contains HTML tags, or instructions, to alter the way the document appears |
|
|
^ go to top
|
|
|
|
Information architecture
The way that content is organized on a web site into categories, pages, and sections as well as
the navigation path one follows to access the information
Interactive Web Design
Web development that goes beyond graphic design. Interactive design refers to elements in the design
that allow your users to interact with a database of information to quickly sort, query, or otherwise
manipulate the data to find the information they need. Examples are questionnaires, surveys, shopping
carts, online publishing, pricing calculators, a calendar of events, etc
Intranet vs. extranet
An intranet is a closed network of computers for a company or other organization. Only members of
that organization have access to that network. A web site with information and data hosted on a
company computer network and available only internally is an intranet. An extranet is the connecting
of two or more intranets. Therefore, company A and company B agree to share certain information for
a partnership and link together parts of their intranet with shared access |
|
|
^ go to top
|
|
|
|
Keywords / Keyphrases
Words that are used by search engines to define a web site and make it possible to give meaningful
results when people search on those terms. Keywords are an essential part of the research when
preparing to market your site |
|
|
^ go to top
|
|
|
|
Messageboard
An electronic service online for posting messages on a web site that can then receive replies from
other users and display them on the site. Discussions are divided into topics and individual
conversation threads
Meta Tags / Metatags
Parts of your HTML code. They tell search engines about the content and purpose of your website and
help search engines categorize your site correctly in the databases. |
|
|
^ go to top
|
|
|
|
New media
Any media, usually interactive, that isn't the traditional, passive print or television medium |
|
|
^ go to top
|
|
|
|
Online forms
Fields on a web page that require the user to enter information to complete a questionnaire, order form,
subscription, etc.
Outsourcing
the management and/or day-to-day execution of an entire business function by a third party service
provider. Outsourcing can be provided on or off premises, in the same country or in a separate country |
|
|
^ go to top
|
|
|
|
Portal/vortal (vertical portal)
A site featuring a suite of commonly used services, serving as a starting point and frequent gateway
to the Web (Web portal) or a niche topic (vertical portal) |
|
|
^ go to top
|
|
|
|
Rich Media (banners)
New media that offers an enhanced experience relative to older, mainstream formats |
|
|
^ go to top
|
|
|
|
Search Engines
Databases of web sites that use spiders or robots to search the web and catalog web pages and make it
convenient for you to search. Popular search engines include Google, Infoseek, Lycos, Altavista,
Excite, and Hotbot
SEO (search engine optimization)
The process of choosing targeted keyword phrases related to a site, and ensuring that the site places
well when those keyword phrases are part of a Web search
server
The dedicated computer where the files of a website are stored and accessed from a remote computer
(also called the client)
Sitelet or mini-site
A sitelet is a small section of a Web site that has a special purpose and identity. In Web advertising
campaigns, a sitelet can be created for the duration of a campaign as the page that is linked to from
a banner ad |
|
|
^ go to top
|
|
|
|
Traffic report / audit
Measuring page views, visitors, visitor behavior and more on an unlimited number of pages |
|
|
^ go to top
|
|
|
|
URL (Universal Resource Locater)
Location of a resource on the Internet
Update
A product update is defined as a fix or enhancement to a product. Updates are generally downloadable and free
Upgrade
A product upgrade is the purchase of a new version of any consumer software for owners of existing consumer software
Usability
The ease with which visitors are able to use a Web site. In information technology, the term is often
used in relation to software applications and Web sites |
|
|
^ go to top
|
|
|
|
Webpage vs. website
A website is a collection of one or more webpages. A Webpage is a single file that can be displayed on
the Web. Webpages range in length from just a few lines of text to as much text as several book pages.
A hint for determining the difference: if you can get to all the information by just using the scrolling
arrows, it's all one webpage. If you have to "click here" or use your mouse to get to additional
information, you've gone to a new page - which may or may not be at the same Website
|
|
|
^ go to top
|
